You may remember my previous post about the Incredible Disappearing Ice Cream. I am not the only one to notice this trend, that’s for sure. One of my favorite personal finance bloggers, J.D. at Get Rich Slowly, has posted an article about this phenomenon, and shared some info regarding food marketing. Definitely check it out!
Tags: food, food marketing, inflation, shopping
August 3rd, 2008 at 4:50 pm
just dropping by from your twinners team - love your site!
daniela =)
August 5th, 2008 at 11:31 am
This marketing ploy was in the NYT a few weeks back, also on NPR. Rather than raise the cost of the product, marketers thought it better to shrink size of product, keep price the same and market new product size as a “healthy choice’, siting American portions are too large and lead to obesity. All I know is my ice cream has shrunk by a third so I now buy two containers costing me more if the manufacturer had simply raised the price on the 1/2 gallon size.
August 19th, 2008 at 9:00 am
My husband pointed this out to me recently….crazy!
August 21st, 2008 at 3:24 pm
Isn’t in insane! I’ve noticed about a fifty cent increase on almost everything in the market lately! I’m going to have to start selling plasma or something! LOL